Currently, in the rubber industry, industrial products declining natural rubber, the amount of resin significantly increased, while the tire is still dependent on a large natural rubber, used in a proportion in the continuous recovery; and thus an urgent need to develop a completely replace the natural rubber synthetic rubber. Development of new technology focused on molding and curing the top. In the molding, the focus on solving the problem of reducing process and precision machining. Research calendering, extrusion precision, composite materials, and then do a simple molding and integration. Research vulcanization regard is to try and forming linkage binding, embodiment forming, curing and integration and down step, continuous. On the one hand is the pursuit of cost reduction (including improved production efficiency, the use of cheap raw materials), the product structure simplified, DC-based technology; on the other hand is a further move towards high performance (including improved features, increased functionality), to reduce the heterogeneity differences, so that the quality assurance thoroughly. To sum up namely: improving quality and reducing consumption, high performance at low cost. Rubber industry are trying to reduce costs through continuous to maintain production, maintain a minimum profit. (A) study the use of cheap, readily available, lightweight raw materials; (b) the optimization design, simplifying the product structure; (c) reduction processes, improve production efficiency; (d) loss reduction technology, conservation of raw materials; (e) to strengthen the scientific management, improve product qualification rate; (f) the product lightweight, miniaturization, longevity. Rubber industry in the future if we do not accelerate the pace of improvements that will speed up elimination of outdated, non-profit and no loss of competitive products and energy consumption, pollution, no future development of the old product. Serious saturated the market a variety of products for many years, will gradually withdraw from the stage of history. 

palabras clave: Rubber Industry , , ,